Sometimes from behind the scenes, sometimes right in everyone’s faces, Lars Tetens has been changing and innovating the cigar industry for over the past 30 years.  Everyone, including the biggest cigar companies in the world, have been influenced by Lars’ innovations in rolling techniques, aging, packaging, and marketing.  Countless cigar companies have built their names and products off of a foundation laid by Lars almost 2 full decades before them. Whether it’s by showing off their tattoos, or parading fancy cars and bikes, so many newer companies rely on gimmicks to give their cigars personality and to dupe the public into trying the same cigars they’ve been buying for years only now in a new package with a new pricepoint.  Many of these companies have gone even farther than that, directly taking Lars’ ideas and adopting them as their own. (Cigars International directly copied Lars Tetens’ write-ups from Thompson’s cigar catalogue and Smoke Magazine, using it for Drew Estates write ups in their own catalogue verbatim.) Some of the owners of these companies have even gone so far as to dress like Lars believing that to be the way to sell their cheap knock-offs.  While the imitators rely on other companies to make products for them, in their feeble attempts to try to look more like Lars, they miss one crucial factor that continues to keep them 3 steps behind: Lars needs no gimmicks.  He really creates and makes these one-of-a-kind products himself.

So what makes Lars Tetens cigars so much better than the rest?  Experience, about 6000 years worth.  Contrary to popular belief, in 1492, the cigar industry was destroyed. When Columbus came to the islands, he raped and pillaged the indigenous community. These civilizations had built vast empires and a large part of their culture was centered around the art of cigar making.  Do you think, after such a terrible first impression of Columbus, that they would turn around and teach him and his followers the ancient ways of cigar making? Would you?  So for centuries the ancient ways of making cigars were lost to be past down amongst the few remaining ancestors of the tribes of those darker times.  No one has ever even attempted to learn these long forgotton ways and bring them to the people ... that is, until now.

Lars Tetens spent years doing research, including living with one of these tribes to rediscover the ancient techniques of manufacturing cigars. Through an ancient secret conditioning process, Lars Tetens has brought back the spirit of the cigar. Real cigar connoisseurs worldwide recognize him to be the great champion of the true old world cigar. Now you too can experience what cigar connoisseurs worldwide are embracing as the cigar of the future, brought back from the past. If you have the wherewithal, nothing else but a Lars Tetens will do.